Smart Display Campaigns
The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.
Google hopes to make this ad targeting conundrum easier with its brand new Smart Display campaigns. Google’s new smart display campaigns allow advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. All advertisers need to do is select a CPA goal and upload some ad assets and then Google handles the rest.
Smart display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions. Using a Smart display campaign shows ads in almost all formats across the Google Display Network, and reaches people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.
Across the Display Network, Smart display campaigns combine 3 optimization technologies to take the labor and guesswork out of targeting, bidding, and ad creation:
- Automated bidding. Using Target CPA as a basis, Smart campaigns optimize to set your bids according to the likelihood of conversion in each and every ad auction, seeking to give you the best possible value.
- Automated targeting. Targeting optimizes as your campaign runs, which means your ads increasingly show where they’ll get you the most business.
- Automated ad creation. Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad spaces across the Display Network.
Only Google provides automation like this at scale, helping you deliver richer experiences to consumers and better results for your brand. In fact, advertisers who use Smart display campaigns are seeing an average 20% increase in conversions at the same CPA,1 compared to their other display campaigns.
Benefits
A top-performing campaign in minutes. You enter the building blocks for your ads—like headlines, images, and logos—and we’ll find you as many customers as we can within the CPA bid and budget you control.
Smarter, not harder. Smart display campaigns automatically optimize within days. Your campaign automatically selects the best combination of assets to give you the best performance. In this way, you can learn which of your headlines, descriptions, images, and logos perform best.
Find the people who matter most. Reach the people who are most likely to convert and get as many conversions as possible at a bid you set. Smart display campaigns optimize your performance with automated bidding and targeting, including remarketing.
Suitability and Requirements
Smart campaigns may be a good choice for you if:
- You want to attract additional customers beyond your manually targeted campaigns
- You use conversion tracking and you meet the conversion-based eligibility requirements. To be eligible to set up a Smart display campaign, you need to have gotten at least 50 conversions on the Display Network—or at least 100 conversions on the Search Network—in the last 30 days.
- You’ve limited your Display Network advertising to remarketing, but now want to reach people earlier in the buying process
- You’re new to advertising on the Display Network and want a fast and highly performing campaign.
What you leave behind:
- Manual bid strategies
- Settings like delivery method or device
- Desktop-only or mobile-only campaigns
- Manual targeting, including placement exclusions
- Manually creating all your ads
- Ability to change your Smart campaign into a different type of display campaign
Smart Display Campaigns
The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be intimidating to find the best way to start advertising or optimize your display ads.
Google hopes to make this ad targeting conundrum easier with its brand new Smart Display campaigns. Google’s new smart display campaigns allow advertisers to target their ads to audiences and placements that are most likely to drive conversions for their business without requiring any set targeting. All advertisers need to do is select a CPA goal and upload some ad assets and then Google handles the rest.
Smart display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising, and may be the most effortless way to broaden your customer base and win new conversions. Using a Smart display campaign shows ads in almost all formats across the Google Display Network, and reaches people at all stages in the buying cycle—from people with demonstrated interests to customers just about to buy.
Across the Display Network, Smart display campaigns combine 3 optimization technologies to take the labor and guesswork out of targeting, bidding, and ad creation:
- Automated bidding. Using Target CPA as a basis, Smart campaigns optimize to set your bids according to the likelihood of conversion in each and every ad auction, seeking to give you the best possible value.
- Automated targeting. Targeting optimizes as your campaign runs, which means your ads increasingly show where they’ll get you the most business.
- Automated ad creation. Ads are automatically generated from the building blocks you provide, like headlines, descriptions, logos, and images. They responsively fit into almost all ad spaces across the Display Network.
Only Google provides automation like this at scale, helping you deliver richer experiences to consumers and better results for your brand. In fact, advertisers who use Smart display campaigns are seeing an average 20% increase in conversions at the same CPA,1 compared to their other display campaigns.
Benefits
A top-performing campaign in minutes. You enter the building blocks for your ads—like headlines, images, and logos—and we’ll find you as many customers as we can within the CPA bid and budget you control.
Smarter, not harder. Smart display campaigns automatically optimize within days. Your campaign automatically selects the best combination of assets to give you the best performance. In this way, you can learn which of your headlines, descriptions, images, and logos perform best.
Find the people who matter most. Reach the people who are most likely to convert and get as many conversions as possible at a bid you set. Smart display campaigns optimize your performance with automated bidding and targeting, including remarketing.
Suitability and Requirements
Smart campaigns may be a good choice for you if:
- You want to attract additional customers beyond your manually targeted campaigns
- You use conversion tracking and you meet the conversion-based eligibility requirements. To be eligible to set up a Smart display campaign, you need to have gotten at least 50 conversions on the Display Network—or at least 100 conversions on the Search Network—in the last 30 days.
- You’ve limited your Display Network advertising to remarketing, but now want to reach people earlier in the buying process
- You’re new to advertising on the Display Network and want a fast and highly performing campaign.
What you leave behind:
- Manual bid strategies
- Settings like delivery method or device
- Desktop-only or mobile-only campaigns
- Manual targeting, including placement exclusions
- Manually creating all your ads
- Ability to change your Smart campaign into a different type of display campaign
