Pay-Per-Click Competitive Analysis

Wondering who your competitors in the online search engines are? Maybe you want to find out what key words they use in their marketing campaigns? AdsBulgaria’s competitive analysis will help you answer these questions.

Analysis Of Your Paid Search Competitors
(You Can’t Win If You Don’t Know Your Competition)

In order to ensure the development of your business, it is crucial to adequately analyze your competitors and determine your strengths and weaknesses in order to find room for improvement. Maybe you already have a list of businesses available that you consider as competitors. However, the definition of “competitor” depends on the context in which it is used. Most often in paid search, your competitors are the ones that buy the key words which are of relevance to you. Analyzing their marketing profile may provide you with ideas on how to improve and develop the role of your business online.

Target Page Analysis
(You Can’t Reach The Moon If You Are Swimming Towards Cape Emine)

The relevance of target pages is one of the determining criteria of your key words quality rating. The higher the relevance, the higher the rating, meaning a lower cost-per-click value (CPC). Our analysis compares your target pages against those of your competitors. This is done so that we can give you a concept of user activity, ease of navigation, loading speed and overall quality. One of the primary strategies is to choose the correct target page, which holds the most relevance to a given keyword. This will allow your website’s visitors and users to effortlessly find what they are searching for.

Unique Commercial Value Analysis
(Paid Search Is Only One Planet In The Online Solar System)

AdsBulgaria believes that paid search, social networks and other marketing channels are just a part of the larger ecosystem that is online marketing. Paid search is an effective method to generate traffic for your website. We firmly believe that capability to understand an intricate ecosystem such as online marketing is fundamental for any marketing campaign and its success.

Simply put, if you sell a pair of shoes for 50 BGN and your competitor in turn sells them for 35 BGN, it can be easily be concluded that your paid advertising’s failure is not caused by an ineffective marketing strategy, but rather by the noncompetitive price of your product. The analysis we provide for the trade value you hold aims to underline and understand the advantages of your business. Perhaps you offer a wide variety of colors and sizes for your product? You are offering a ten percent first purchase discount or free shipping? We will help you stand out from the competition.