Facebook: Тhe Aggregate Of Human Attention

The world is becoming increasingly digital and is constantly craving new information. The contemporary user consumes digital information all day through their mobile device. A study by Google has shown that in developed countries a person looks at their phone on an estimated average of 2,617 times per day and spends over two and a half hours watching the display of their mobile device. This is the golden period for advertisers like us.

Facebook is the largest human attention aggregate, gathering billions of hours that it subsequently sells to advertisers. Facebook has nearly 2 billion active users every month across the world. Almost 95% of the Western world’s population owns an account. This means that Facebook is starting to compete with television by the number of people to which your advert can be shown. Facebook however, has another big advantage. The advantage of being able to chose exactly the type of people you want to view your ad. This is called targeting.

Facebook Targeting

Facebook collects a huge amount of information about its consumers. When signing up for a new Facebook account, it instantly gets the user’s basic information. That’s how each account starts, but at a later stage Facebook’s algorithms learn more and more about the users. They pursue things such as – the pages a user looks at or likes and even how many seconds they spend on each picture, video clip or post. That’s how the algorithm starts to understand the customer’s interests.

Subsequently, Facebook wants the new user to complete their account: Place of birth, education, work and so on. Facebook has another method for collecting data as well. All Facebook related apps are required to share user data with the social media. Spotify, for example, will share the Facebook user’s music preferences. Companies such as Acxiom and Datalogix sell important consumer data to Facebook such as the user’s income level.

For us, this information is nothing short of golden. We will find the most up-to-date users for your product or service and in doing so, your ad will only be shown to people who have a real chance of becoming your customers. This is invariably more effective than traditional television advertising or billboards, where businessmen see advertisements for expensive detergents that they would never take into consideration.

Other Social Media

Besides Facebook, there are other social media that can also help grow your business. These are Instagram, Twitter, and Pinterest. They are mostly different in the type of audience they reach. Facebook is a so called neutral field. The website itself has no character on its own and depends on users to create it. Alternative social media are aimed at something more specific.

Instagram, for example, is very popular among fashion and sports oriented people. Instagram users value high life and aesthetics, which makes the media suitable for advertising luxury products. Twitter is good for tracking celebrities. Pinterest has taken the niche to share ideas in the world of cooking, hobbies and more. Pinterest is suitable for products from the culinary industry, for example.

Contact us today and we’ll help you launch your paid social media.