Cryptocurrencies and Bjork

Icelandic music queen Bjork has partnered with the British startup company Blockpool, in an effort to put technology at the heart of her ninth studio album, “Utopia,” which comes out on November 24.

The acclaimed singer-songwriter is famously experimental with just about everything, so it’s no surprise that she’s now working on bringing blockchain into the music business. She is allowing her fans to buy the new album with cryptocurrency, and she is actually giving them digital cash for doing so.

Her people have announced that she’s partnering with British startup Blockpool to put the technology at the center of her next album release, not only letting fans buy the record with cryptocurrency, but actually giving them digital cash for doing so.

Everyone purchasing forthcoming album Utopia will get 100 Audiocoins — the two-year-old cryptocurrency originally designed for the music industry (currently worth around $0.19 each) — and will have the chance to earn more, along with other “crypto rewards”, by interacting with Bjork online and attending her concerts. It’s not clear yet exactly how that will work, but the project does have the potential to make great strides in bringing the idea of cryptocurrency to the masses.

Cryptocurrency is currently all the rage among celebrities. So much so that the US Securities and Exchange Commission issued a warning last week about celebrity endorsements of Initial Coin Offerings without proper disclosure.