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How Your Paid Search Campaigns Can Help Improve Your Shopping Campaigns And Vice-Versa

How Your Paid Search Campaigns Can Help Improve Your Shopping Campaigns And Vice-Versa. Although shopping and search campaigns work differently, they still work on the same network, Google. People tend to think

The Importance Of A Solid B2B Advertising Campaign

The Importance Of A Solid B2B Advertising Campaign It is an established fact that Facebook has been widely used by B2C advertisers to reach their audience and potential customers. The common belief is

Why A.I Can’t Fully Replace Humans In PPC (Yet)

Why A.I Can’t Fully Replace Humans In PPC (Yet) Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key

The Role Of Retargeting In Business Growth

The Role Of Retargeting In Business Growth What is retargeting? Retargeting is a form of online advertising that uses ads to keep your brand visible even after the user has left your

The importance of Shopping Campaigns for Ecommerce

The importance of Shopping Campaigns for Ecommerce Google Shopping is built entirely around something called Shopping Ads. They're the small, square-ish image ads that appear at the top of the Google Search pages,

Is Email Strategy Still Effective in 2018?

Is Email Strategy Still Effective in 2018? Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those

AI and PPC, a growing partnership

AI and PPC, a growing partnership Why AI took years to matter to PPC AI has been around since 1956, and PPC has existed since the late 1990s. So why did it

What Is GDPR And How It Will Affect Marketers

What Is GDPR And How It Will Affect Marketers For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content. For marketers, data is

Instagram Influencer Marketing’s growth

Instagram Influencer Marketing’s growth Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data. The analytics and social media marketing platform reported that the number of influencer

Facebook’s Flick And Its Use

Facebook’s Flick And Its Use Facebook has introduced a new unit of time that’s intended to make it easier for developers to sync up video and audio frames. It’s called the flick, which is a

The Importance of Quality Score

The Importance of Quality Score Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You

A Beginner’s Guide To CPA Bidding

A Beginner’s Guide To CPA Bidding Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It

Should you use enhanced CPCs?

Should you use enhanced CPCs ? Enhanced cost per click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely

A Beginner’s Guide To Facebook Business Manager

A Beginner’s Guide To Facebook Business Manager First of all, why use Facebook Business Manager? The answer is simple: Business Manager is a free Facebook platform that helps advertisers integrate Facebook marketing efforts

What is the value of paid Facebook advertisement?

What is the value of paid Facebook advertisement? Facebook has become one of the more important advertising options and a valuable tool for social media marketing for all different types of businesses since there

Advanced Google Shopping Strategies

Advanced Google Shopping Strategies If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on shopping. That’s

Cryptocurrencies and Bjork

Cryptocurrencies and Bjork Icelandic music queen Bjork has partnered with the British startup company Blockpool, in an effort to put technology at the heart of her ninth studio album, "Utopia," which comes out on

Google Shopping Updates 2017

Google Shopping Updates 2017 Google rolls out new product updates. September was a busy month with several Google Shopping updates coming out, just in time for merchants to prepare for the holiday season. New

Dynamic Pricing and The Holy Books

Dynamic Pricing and The Holy Books Amazon is famous for changing prices frequently to test the demand for products or undercut a competitor on hot items like Beats headphones or Razor electric scooters.

The Importance of Page Load

The Importance of Page Load With so many sites at their fingertips, today's online shoppers don't have to suffer slow websites. If one of your pages doesn't appear lightning-fast, your customer will move on

Google’s Babel Fish

"The Babel fish is small, yellow, leech-like, and probably the oddest thing in the universe. It feeds on brain wave energy, absorbing all unconscious frequencies and then excreting telepathically a matrix formed from the

Influence Marketing

Influence Marketing In marketing there is always a new trendy buzz word and “influencer marketing” is a popular one right now. Popular with good reason, as if done right, influencer marketing can have

AdWords In-Market Audiences Are Coming to Search

AdWords In-Market Audiences Are Coming to Search At its recent Marketing Next 2017 event, Google announced that the feature, which, up until now was only available on the Display Network, will become

Researchers Have Linked a Human Brain to the Internet

Researchers Have Linked a Human Brain to the Internet A team of researchers at Wits University in Johannesburg, South Africa have made a major breakthrough in the field of biomedical engineering The

What is Data-driven attribution?

What is Data-driven attribution? There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones