Marketing

Marketing 2017-11-16T09:05:35+00:00

How Your Paid Search Campaigns Can Help Improve Your Shopping Campaigns And Vice-Versa

How Your Paid Search Campaigns Can Help Improve Your Shopping Campaigns And Vice-Versa.     Although shopping and search campaigns work differently, they still work on the same network, Google. People tend to think that one has nothing to do with the other, because shopping campaigns have no keywords

The Importance Of A Solid B2B Advertising Campaign

The Importance Of A Solid B2B Advertising Campaign   It is an established fact that Facebook has been widely used by B2C advertisers to reach their audience and potential customers. The common belief is that B2B marketing cannot be efficient on Facebook, as it is a platform mainly used

Why A.I Can’t Fully Replace Humans In PPC (Yet)

Why A.I Can’t Fully Replace Humans In PPC (Yet)     Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value.   Use business

The Role Of Retargeting In Business Growth

The Role Of Retargeting In Business Growth     What is retargeting? Retargeting is a form of online advertising that uses ads to keep your brand visible even after the user has left your website. It’s the perfect way to get your past visitors back to your website and

The importance of Shopping Campaigns for Ecommerce

The importance of Shopping Campaigns for Ecommerce     Google Shopping is built entirely around something called Shopping Ads. They're the small, square-ish image ads that appear at the top of the Google Search pages, sometimes under the premium ads on the left, other times in the upper-right-hand corner. Google

Is Email Strategy Still Effective in 2018?

Is Email Strategy Still Effective in 2018?     Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective, forget when this strategy

AI and PPC, a growing partnership

AI and PPC, a growing partnership     Why AI took years to matter to PPC AI has been around since 1956, and PPC has existed since the late 1990s. So why did it take until now for AI’s role in paid search to become such a hot topic

What Is GDPR And How It Will Affect Marketers

What Is GDPR And How It Will Affect Marketers   For web users and consumers, personal data acts as currency - sharing it gives access to numerous services and content. For marketers, data is key to running successful campaigns; it helps us recognise site visitors, target the right people

Instagram Influencer Marketing’s growth

Instagram Influencer Marketing’s growth   Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data. The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between

The Importance of Quality Score

The Importance of Quality Score   Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its

A Beginner’s Guide To CPA Bidding

A Beginner’s Guide To CPA Bidding   Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor

Should you use enhanced CPCs?

Should you use enhanced CPCs ?   Enhanced cost per click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA, which automatically

A Beginner’s Guide To Facebook Business Manager

A Beginner’s Guide To Facebook Business Manager   First of all, why use Facebook Business Manager?  The answer is simple:  Business Manager is a free Facebook platform that helps advertisers integrate Facebook marketing efforts across their business and with external partners. With Business Manager, you'll be able to run

What is the value of paid Facebook advertisement?

What is the value of paid Facebook advertisement? Facebook has become one of the more important advertising options and a valuable tool for social media marketing for all different types of businesses since there is so much exposure. Businesses looking for social media marketing help to improve their online exposure

Advanced Google Shopping Strategies

Advanced Google Shopping Strategies If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on shopping. That’s right: In the USA, Shopping is more popular than search. To help you get the

Dynamic Pricing and The Holy Books

Dynamic Pricing and The Holy Books   Amazon is famous for changing prices frequently to test the demand for products or undercut a competitor on hot items like Beats headphones or Razor electric scooters. According to a price-tracking site called camelcamelcamel.com, Amazon has changed the price of the King

The Importance of Page Load

The Importance of Page Load With so many sites at their fingertips, today's online shoppers don't have to suffer slow websites. If one of your pages doesn't appear lightning-fast, your customer will move on to speedier online stores-and rather than converting those clicks into sales, you'll have delivered a

Influence Marketing

Influence Marketing In marketing there is always a new trendy buzz word and “influencer marketing” is a popular one right now. Popular with good reason, as if done right, influencer marketing can have unparalleled sales, growth and equity results for brands and generate unmatched ROI for marketing budgets.

AdWords In-Market Audiences Are Coming to Search

AdWords In-Market Audiences Are Coming to Search At its recent Marketing Next 2017 event, Google announced that the feature, which, up until now was only available on the Display Network, will become an optional feature for search ads as well. For those not familiar with in-market audience

What is Data-driven attribution?

What is Data-driven attribution? There are more moments throughout the day for businesses to connect with consumers than ever before. It’s critical for marketers to know which moments matter, and which ones don’t. The search process doesn’t start and end with “buy the exact product I already

Smart Display Campaigns

Smart Display Campaigns The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives sophisticated advertisers plenty of control over their ads’ performance, it can be

A VR Developer Created a Virtual World for Chickens

A VR Developer Created a Virtual World for Chickens Battery hens live pretty grim lives – but what if their lot could be improved with the use of virtual reality? Second Livestock is a project that envisions caged hens being fitted with VR goggles, microphones and

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Address:
str. “Luben Karavelov” 30, Sofia
Bulgaria 1142
Phone:
+ 359 897 81 82 00

Facebook